Sep. 12th, 2018

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Apparently Rave is an extremely new apple, in its second year of distribution. Adam hasn't even reviewed it! "They're like Honeycrisp-meets-Granny Smith," says a headline (yes, there are headlines). "Rave is the social apple that you have to tell someone about after trying one. We’re supporting the brand and its social side with consumer events, influencer outreach, and geo-targeted activations in the markets carrying Rave," says Stemilt Growers' communications manager. "Outrageously juicy with a refreshing snappy zing," says the marketing material.

Rave

Verdict: It's very juicy, it has a very strong apple-y taste, and there's a nice bit of tartness, but the texture is a little mealy. It could be that it's suffered from bouncing around in my bag for days. The flavors don't quite seem to harmonize -- it's "apple juice! tartness! no, apple juice!" rather than a coherent whole. I want to like it more than I do. The aftertaste is tart and acidic, like a Granny Smith, so it's probably one of those apples that will make my teeth ache if I eat it too often.

Buy again? I'm surprised to say no, but it's just not really grabbing me.

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