marketing stupidity

[platypus]

I have a cold, so my brain may not be working so well, but I spent a good long time staring at this shelf trying to figure out the difference between these two medications.

Then I figured it out: THERE ISN'T ANY.

Just the price.

Comments

[cjsmith.livejournal.com]

Huh. "Multi-Symptom" claims to have a fever reducer, but then doesn't list it on the front of the box.

[captainsblog.livejournal.com]

Gotcha beat.

Behold the marketing language on our liquid dish detergent:



Read that realll slowwwleee. It's not that their 34 ounce bottle is cheaper than competitors' 24-ounce bottles. It's that it's 40 percent BIGGER than competitors' 24-ounce bottles.

Also, water is wet. And soapy.

[plantmom.livejournal.com]

It's a floor polish and a dessert topping!

[nonelvis]

Huh. There are two different SKUs on the tags, but you're right, the ingredients on both are the same -- except that somehow the one on the right doesn't offer "fever reduction" despite including acetaminophen. A triumph of marketing over science, apparently.

[platypus]

One is comparable to Tylenol Cold Multi-Symptom, and the other to Tylenol Cold Head Congestion, so I guess Tylenol started it.

[dahliablue.livejournal.com]

Oh good grief.

[garpu.livejournal.com]

Ooookay. Is the lack of fever reducer really worth a buck, though?

[platypus]

Both contain 325mg of acetaminophen, so it's just their falure to POINT OUT that it contains a fever reducer that's worth the buck.

[garpu.livejournal.com]

*slow blink*

So exactly the same thing, in the same percentages...for a buck more?

Sad thing is, there are people who'd pay it.

[platypus]

Yep. Looking at the ingredients, there is absolutely no difference.

Guess which I bought? :)

[garpu.livejournal.com]

The $6 one. clearly it works better.